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Experience at the booth iba 2025

Kee x Sofia Viola the Gingerbread Architect

Stop by our booth to see Sofia Viola in action, as she creates a stunning gingerbread house live using Kee piping bags - a true celebration of creativity, precision and passion.

Kee
602 23 Norrköping, Sweden

At IBA 2025, Kee is proud to present a creative collaboration with Sofia Viola — known for her viral gingerbread houses and unique ability to turn traditional craftsmanship into captivating digital storytelling.

Live at Our Booth – May 18–19

Join us for a live experience where Sofia Viola will create one of her stunning gingerbread houses using Kee piping bags. Watch as she builds a creative cookie house - a true celebration of creativity, precision and passion.

On Stage: “From Oven to Online” – May 18 at 15:30

Don’t miss our panel talk on the IBA stage, “From Oven to Online,” where Sofia will share her journey, insights and best tips on how to build an engaged community. Whether you're a chef, baker or content creator — this conversation is for you.

A New Chapter for Kee

While celebrating Culinary Artists, we’re also revealing something new: our refreshed visual identity. Expect a new logo, new packaging design and an updated website — all part of our brand platform and manifesto, “Make it Beautiful.”

The outside may look different, but the product remains the same: Same high-end piping bags. Same trusted quality. New look.

Stop by our booth and let's talk about future collaborations.  We’re always looking for new partners who want to grow with us and bring Kee to new kitchens around the world.




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Apollonia San Contreras

Head of Marketing & Communications
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