Reuse. More Future. More Fairness – FairCup at IBA 2025
Start-up power at IBA 2025! 🚀 FairCup is presenting its innovative ideas for the future of the baking and foodservice industry — live during the Start-up Pitches in Hall 13, Booth D61, starting May 18! Join us for daily inspiration — with the big highlight: the iba.StartUp Award Ceremony on May 21
The future is reusable — and FairCup is here to prove it.
As part of the iba.StartUp Pitches, the award-winning FairCup system showcases its vision for a more sustainable foodservice industry. In a compact 2-minute pitch at IBA 2025, you’ll see how the solution to the single-use waste problem is already available — and perfectly suited for bakeries, bistros, and ice cream shops alike.
What makes FairCup stand out?
FairCup offers a nationwide reusable deposit system for cups and containers — 100% dishwasher-safe, durable, leak-proof, and returnable via automated stations or participating partners. These containers are not only practical and attractive, but also fully recyclable.
From coffee-to-go at the bakery, to takeaway pasta or a scoop of ice cream — FairCup shows how easy sustainable consumption can be today. With zero hassle for businesses and real added value for customers who want to enjoy more consciously.
🕒 When to see FairCup live at IBA 2025
Sunday, May 18
• 13:00 – 13:30
• 15:00 – 15:30
Monday, May 19
• 10:30 – 11:00
• 15:00 – 15:30
Tuesday, May 20
• 10:30 – 11:00
• 15:00 – 15:30
Wednesday, May 21
• 10:30 – 11:00
• 15:00 – 15:30
🏆 iba.StartUp Award Ceremony:
📍 Wednesday, May 21 | 15:30 – 16:00
Visit FairCup at IBA 2025 and discover how easy real-world sustainability can be.
Together, we shape tomorrow – one cup at a time.
