Saving money by correctly identifying bread - how edible labels eliminated unnecessary waste

Imagine this situation: you have two loaves of bread. Both are the same shape, size and colour. One is organic - with a higher price, better ingredients and a higher profit margin. The other is regular. But a customer or a shop assistant mixes them up in the shop. Instead of the organic loaf, they take the regular one - or vice versa.

You lose margin. You lose trust. And it can be easily avoided.

One loaf of bread, two problems – and one solution

Our client, a medium-sized bakery supplying several retail chains, was faced with a recurring problem. They produced two almost identical loaves of rye bread - one regular, the other organic.

So what happened?

• Shop assistants often couldn't tell the difference when scanning.

• Customers in the self-service areas would take the cheaper product.

• As a result, the organic bread was mislabelled and sold below price

• In some cases, the store had to complain about the difference in delivery because the stock did not match.

This "small" problem is very expensive in large quantities. Each mislabel meant a loss of several euros - which multiplied into hundreds with daily deliveries and thousands per month.

Edible labels as a simple and effective tool

Together, we designed a simple solution: an edible label with the word "BIO" printed directly on the surface of the bread.

• The label is clearly visible, even from a distance on the shelf.

• There is no need for shop assistants to search for labels or refer to ingredients.

• Customers know exactly what they are buying.

• The bread looks more premium and trustworthy.

• And the difference between products is clear at a glance.

The result? Labelling errors have virtually disappeared. Organic bread has become much more visible, sales have increased and the bakery has saved tens of thousands of euros a month in complaints and losses due to mis-selling.

Why it works – and why you should care

In retail, there is no room for complicated explanations. Labelling needs to be immediate, simple and clear. An edible label is essentially a small billboard on bread - visible to the clerk, the customer and the self-service system.

Unlike traditional labels:

• it cannot be accidentally forgotten,

• it cannot be lost during handling

• it is hygienic, environmentally friendly, and waste-free.

What's more, you can use them to build your brand by adding your logo, slogan, graphics or seasonal messages.

See how labels can solve your cost problems

📍 Visit us at the show on stand 15.D47 (Hall 15).

We will show you specific examples, including the application of BIO labels directly on bread.

🎯Do you have a similar problem with product labelling? Come and see us - we will be happy to prepare a sample tailored to your product range.