Fruit fillings: where flavour meets functionality

Fruit is more than a pastry ingredient — it’s an experience. It brings colour, freshness, and emotion to every bite. At Zeelandia, we treat fruit fillings not just as a component, but as a creative catalyst. One that turns ordinary products into extraordinary moments.

Classic favourites, modern twists

Consumers still love the classics — think apple, cherry, or strawberry. But they also expect more: bold pairings, seasonal twists, and healthier indulgences. That’s why we developed the Fruit Pairing Matrix: a unique tool that helps industrial bakers explore flavour combinations with precision and flair. Strawberry and basil, cherry with dark chocolate, or apple paired with ginger — the possibilities are endless. But not every idea works on the line. That’s where our expertise comes in.

Performance baked in

Every filling we create is designed for performance as well as pleasure. Whether it's a glossy fruit layer for an open Danish, a chunky apple bite for hand-held pies, or a smooth jam that holds up in frozen conditions — we adapt to your process, product, and market. Stability, bake performance, and fruit integrity are all part of the equation.

Ready for today’s consumer

And as consumer values evolve, so do our recipes. From sugar-reduced options to plant-based variants with clean labels, we offer solutions that match today’s lifestyle without compromising on taste. Combined with our global trend insights and strong local support, Zeelandia helps bakers stay relevant — and remarkable.

Let’s make fruit the hero of your next creation

Whether you’re reimagining a classic or exploring bold new flavours, Zeelandia is ready to co-create with you. With our deep technical know-how, trend insights and flexible solutions, we help you turn fruit into your signature.

Come taste what’s possible — visit us in Hall 15 / Food 4 at IBA 2025 or explore more at explore.zeelandia.com.