Give your bread a BIT more freshness

Why freshness matters more than ever?

In industrial baking, freshness isn’t just desirable — it’s decisive. It shapes first impressions, influences purchasing decisions, and impacts shelf life and sustainability. But in a world where bread travels further, sits longer, and faces fluctuating conditions, delivering on that promise of freshness takes more than good intentions. It takes precision. That’s where Zeelandia’s Bread Improvement Technologies (BIT) come in.

What does fresh really mean?

At Zeelandia, we go beyond softness. Our definition of freshness includes moisture retention, elasticity, resilience, and crumb structure. Through BIT, we help bakers translate these sensory touchpoints into measurable, controllable parameters. The result? Bread that looks, feels and tastes freshly baked — even days after production.

Tailored solutions, smarter recipes

Every bakery process is different, and every market has its own expectations. That’s why our BIT approach is tailored — whether you need a sandwich loaf that stays soft in ambient shelves, or a crusty bread that keeps its bite after freezing and reheating. By understanding your full production process, we optimise recipes and streamline ingredient use — often achieving better results with fewer components.

Freshness as a sustainability strategy

But BIT isn’t just about product performance. It also supports sustainability. When bread stays fresher for longer, waste is reduced across the value chain — from bakery to shelf to table. Fewer returns, less food waste, and more satisfied customers.

Let’s fine-tune freshness together

Freshness is no longer just a moment — it’s a strategy. Let’s fine-tune it together.

Visit us at IBA 2025 — Hall 15 / Food 4 — and discover how BIT can bring more freshness to your bread. Or explore more at explore.zeelandia.com.